Hyatt
Project Objective: Extend a feeling of hospitality & concierge to mobile app & web experiences.
Project Role: UX/UI Designer
Agency: Usablenet
Booking Flow
The booking flow is a critical part of the experience. I streamlined the process into 3 simple steps and kept all the user's information accessible at every step.
Mobile Site
The mobile site was hugely API driven, enabling us to optimize and rethink the experience for the mobile user, without restriction to adhere to the desktop structure.
Mobile App (v2.0)
Designed for both Android and iPhone, the app was a major overhaul of the first version. This version helped lay the groundwork for later iterations, fixed some critical flow issues, as well as introduced a completely refreshed UI.
The app is primarily a tool for members of the hotel who travel frequently to favorite locations. I curated the design to be a concierge tool for those customers, in contrast to the mobile site design that is geared toward the more browsing-oriented user.
Brand Experience
The hotel experience starts with the app before guests even arrive. With this in mind, the property pages featured local weather, prominent contact information, and an immersive image gallery. The branch's unique branding needed to be represented, while still maintaining cohesiveness with the rest of the app.
Uber Integration
I designed a concierge experience that allowed for users to call an Uber to and from their hotel and see updated arrival times and options without leaving the Hyatt app.